Dual XPR522 Informações Técnicas descarregar pdf (Página 4)

Revised May 15, 2006

that the name of the client is usually at the top whereas your firm is listed

on or near the bottom. This indicates your client-oriented approach; that

is, you are proposing to improve the client's business, not selling your

service.

Other information such as the client file or reference number may be

included. This can be useful for large clients such as government

departments who issue many RFPs.

You may wish to add some simple graphics to enhance the visual appeal

of the title page, however the graphics should not be so elaborate as to

detract from the main message.

The appearance of the proposal is a reflection of the quality of the report

that you would produce. The appearance of the proposal can be a

significant factor in the evaluation, especially in consulting where the final

report is often the main product. For particularly large and important

proposals, you should consider designing a unique cover that reflects the

theme of the proposal.

Proprietary Notice

An optional consideration is a proprietary notice, warning the client that

the information in the proposal is confidential and is to be used solely for

the purpose of evaluating the proposal and is not to be disclosed to

anyone outside the discussion group without your written authorization.

This notice should be used when you have confidential data, innovative

ideas, or other information in your proposal that you do not want falling

into the hands of your competitors. It can be very frustrating to lose the

bid, but have the winning consultant use your brilliant concepts in the

subsequent work. A good place for the proprietary notice is on the inside

of the front cover.

Introduction

The main purpose of the introduction is to gently lead into the subject,

rather than jumping in cold. You should also use this opportunity to give

the reader confidence in the service or product that you are presenting.

The introduction should provide a brief summary of the background to the

project in question, outlining the need for the service or product. It can

also include a brief summary of what is to follow in the remainder of the

proposal. You should highlight the key points that make your company

suitable for providing it. The readers/evaluators of your proposal should

not have to search for your unique selling points; they should stand out,

guiding the reviewers to the correct conclusion-that your proposal is the

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